Naveen Maddi

October 6, 1998

About Candidate

As a Digital Marketing Strategist, my role revolves around creating effective online strategies tailored to the unique needs of clients or the organization I work for. This involves a mix of skills including SEO, Web Design, Facebook Ads, Google Ads, CRM (Customer Relationship Management), Automation, and Cloud Telephony.

In the realm of SEO, I focus on optimizing websites to rank higher in search engine results. This means researching keywords, fine-tuning website content, building quality links, and ensuring technical aspects are in top shape for better visibility and traffic.

When it comes to Web Design, I specialize in crafting user-friendly websites that not only look great but also convert visitors into customers. This involves making sure the design is responsive across different devices, the navigation is intuitive, and the content is engaging.

For paid advertising, I manage campaigns on platforms like Facebook Ads and Google Ads. This includes everything from identifying the right audience to creating compelling ad content and monitoring performance to ensure maximum return on investment.

In terms of CRM, I work with systems to streamline customer interactions and improve retention. This might involve setting up automation workflows, segmenting contacts for targeted marketing, or analyzing customer data to personalize communication.

Automation plays a big role in my work, as I leverage technology to streamline marketing processes and save time. Whether it’s automating email campaigns, lead nurturing sequences, or workflow optimizations, the goal is to make marketing efforts more efficient and effective.

Finally, my expertise in Cloud Telephony allows me to integrate communication systems seamlessly into digital marketing strategies. This means setting up virtual phone numbers, IVR systems, or call tracking to enhance customer engagement and measure campaign performance.

Overall, my focus as a Digital Marketing Strategist is to drive tangible results and help businesses succeed in the digital world by combining a range of skills and technologies to create impactful online strategies.



Bachelor of Arts Pursuing
Kakatiya University

Work & Experience

Marketing Intern 12-FEB-24 - 12-MAY-24
PeopleLink Unified Communications Pvt

Joining PeopleLink Unified Communications Pvt. Ltd. as a marketing intern on February 24th, I swiftly conducted a thorough site audit. This revealed issues with backlinks, on-page errors, and a broken link, which I promptly rectified with permission from a senior. Subsequently, I diligently maintained daily sheets to track site updates and actively built over 300 backlinks through various methods such as blog commenting, profile submission, and social bookmarking. These efforts yielded 35 do-follow and 15 no-follow backlinks. Assigned with investigating unassigned website traffic exceeding 4,000 visits, I delved into the task. I resolved issues like link reports, event sessions, access permissions, and optimized Google Tag Manager (GTM) and analytics. I also adjusted content group dimensions and reviewed GTM tags and triggers. Notably, I identified a malfunctioning trigger, currently under investigation for resolution. My tenure at PeopleLink has been both educational and impactful, allowing me to contribute significantly to marketing endeavors while honing valuable skills.