PPC Executive

Job Description

“- Participate in forming effective paid search strategies
– Launch and optimize various PPC campaigns
– Tracking KPIs and producing useful reports for management & Clients
– Be involved in keyword selection and audience targeting
– Monitor budget and adjust bids to gain better ROI
– Track KPIs to assess performance and pinpoint issues
– Produce reports for Clients (e.g. dashboards)
– Write attractive and concise copy for adverts
– Suggest and develop new campaigns across multiple channels
– Find ways to reduce the risk of click fraud
– Keep abreast of PPC and SEM trends”