Copywriter Specialist

Job Description

“Job description
Job Title: Copywriter – Social Media

Location: Hyderabad
Company: Digital Mojo
Job Type: Full-Time

About Digital Mojo:

Digital Mojo is a premier digital marketing and branding agency specializing in creating engaging and impactful digital experiences for businesses. We are passionate about helping brands tell their stories through innovative strategies, performance marketing, and creative content. If you’re someone who loves playing with words and crafting compelling content, we’d love to have you on board!

Job Description:

We are looking for a talented Copywriter – Social Media who can deliver engaging and creative copy for our clients’ social media platforms. You will play a critical role in shaping the voice of various brands, ensuring their digital presence resonates with their target audience.

Key Responsibilities:

Content Creation: Write engaging, original, and creative copy for social media posts, campaigns, and ads across platforms like Instagram, Facebook, LinkedIn, and Twitter.
Brand Voice Development: Develop and maintain a consistent tone of voice for clients, ensuring the messaging aligns with their brand identity.
Collaborative Campaigns: Work closely with the design and strategy teams to ideate and develop social media content calendars that drive engagement.
SEO and Hashtag Strategy: Optimize copy using SEO techniques and create effective hashtag strategies to boost content visibility and reach.
Trend Awareness: Stay up-to-date with the latest social media trends, audience preferences, and platform updates, and incorporate these into the content strategy.
Performance Analysis: Monitor the effectiveness of the copy through analytics and adapt the tone and style based on feedback and engagement data.
Client Communication: Present creative ideas and concepts to clients, ensuring the copy meets their goals and objectives.
Requirements:

Proven work experience as a Copywriter, preferably in social media or digital marketing.
Exceptional writing, editing, and proofreading skills with an eye for detail.
Ability to create content for various industries and audiences.
Strong understanding of social media platforms, trends, and best practices.
Knowledge of SEO, keyword research, and content optimization techniques.
Creativity and the ability to think outside the box.
Collaborative attitude and the ability to work in a fast-paced environment.
Excellent organizational and time-management skills.
Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
2+ years of experience in copywriting for social media, digital marketing, or advertising.
Proficiency in digital marketing tools and platforms (e.g., Hootsuite, Buffer, Meta Ads Manager) is a plus.
Job Types: Full-time, Permanent
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