Digital Marketing Executive at Deep Red Ink Consulting Pvt Ltd

Job Description

Website: http://deepredink.com

“Are you a self-motivated, dynamic digital advertising professional? Do you enjoy launching result-oriented campaigns on online ad platforms? Are you someone who would love to crunch numbers to show that you have delivered qualified leads to customers?
If your answer is yes to the above questions, then please continue reading

Your Key Responsibilities
Create and optimize digital marketing campaigns to generate leads for our clients.
Translate goals and objectives into actionable & measurable digital marketing programs including SEM, PPC, social, mobile, email, online media, website strategy, E commerce and other digital components.
Develop and maintain PPC campaigns using Adwords, Facebook campaigns etc.
Conduct keyword analysis and optimize ad copy to reflect the keywords and messaging.
Balance the ad spend among various paid channels such as Google Adwords, Facebook etc.
Ensure brand integrity and image is maintained.

Essential attributes, experience, and abilities
Training in digital advertising
A strong passion for all things digital
Previous proven experience in planning and allocating advertising budgets on various digital ad platforms
An understanding of target audiences
Measuring and tracking various campaigns
Ability to turn campaigns around based on current insights and learning
Knowledge of social media platforms, and the uses of social for marketing
Ability to work to strict deadlines and campaign schedules.

Desirable
Previous experience working as a digital advertiser
Keeps up to date with news and trends in the marketing and advertising sectors
Applicants with 1 year of work experience are preferred
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