PPC Specialist

Job Description

“Title: PPC Specialist

We are seeking an enthusiastic and passionate PPC Specialist with good experience/knowledge in Google Ads, Facebook Ads, and other PPC advertising platforms. The ideal candidate will have a proven track record in executing and optimizing campaigns across various digital channels.

Key Responsibilities:

Execute and manage all Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaigns.
Analyze and optimize Google Ads, Facebook Ads, and other paid media channels to drive performance.
Conduct regular campaign health checks and make necessary adjustments to ensure optimal results.
Identify trends, analyze data from Google Analytics & E-commerce tracking, and provide actionable insights.
Optimize spend and performance based on data-driven insights to maximize ROI.
Develop and implement creative strategies for campaign growth and continuous improvement.
Plan, execute, and evaluate experiments and conversion tests to enhance campaign performance.
Monitor and achieve the monthly KPIs set by clients, ensuring alignment with their goals.
Maintain effective communication with stakeholders and project coordinators throughout the campaign lifecycle.
Create and deliver detailed performance reports on a weekly/monthly basis to clients.
Stay up-to-date with the latest updates and best practices on Google and Facebook advertising platforms.
Skills Required:

Strong expertise in Pay Per Click (PPC) and Performance Marketing, with a proactive approach to staying ahead of industry trends.
A technical background with a degree is preferred.
Excellent command of English, both written and oral.
Solid understanding of advertising and marketing concepts.
Proficiency in Microsoft Excel for data analysis and reporting.

Job Type: Full-time”