SEO Executive

Job Description

“We are seeking a skilled SEO Executive to join our dynamic team. The ideal candidate will be responsible for developing and executing effective SEO strategies for our YouTube channel, website, and lead generation campaigns. You will work on both paid and organic search strategies, leveraging your expertise in meta tags, Google Ads, and other SEO tools to enhance our online presence and drive high-quality traffic.

Key Responsibilities:

-YouTube SEO:
– Optimize video titles, descriptions, tags, and thumbnails to improve search rankings and visibility.
– Conduct keyword research specific to video content and audience trends.
– Monitor video performance metrics and implement strategies to increase views and engagement.

Website SEO:
– Perform on-page and off-page SEO to enhance the website’s search engine rankings.
– Conduct keyword research and integrate findings into website content, meta tags, and site structure.
– Analyze website traffic and performance using tools like Google Analytics and adjust strategies accordingly.

Lead Generation:
– Develop and manage SEO and PPC campaigns to generate high-quality leads.
– Create targeted ad copy and landing pages optimized for conversions.
– Track and analyze lead generation performance and adjust tactics to maximize ROI.

Paid Ads Management:
– Manage Google Ads campaigns, including keyword research, ad copy creation, and bid management.
– Optimize ad performance through A/B testing and data analysis.

Reporting and Analysis:
– Prepare detailed SEO and PPC performance reports and present findings to stakeholders.
– Monitor industry trends and algorithm updates to ensure strategies remain effective.

Qualifications:

– Proven experience as an SEO Executive or similar role with a focus on YouTube, websites, and lead generation.
– Strong knowledge of SEO best practices, Google Ads, and PPC campaign management.
– Proficiency in SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar.
– Experience with meta tags, keyword research, and content optimization.
– Analytical skills and experience with data analysis tools like Google Analytics.
– Strong communication and teamwork skills.

Education and Experience:

– Bachelor’s degree in Marketing, Business, or a related field (preferred).
– 1+ years of experience in SEO, digital marketing, or a related field.

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Feel free to adjust the specifics according to your company’s needs and expectations.”