SEO’s

Job Description

“We are seeking a talented and experienced “SEO and SEM specialist to join our team at Singhania’s, a leading saree brand in India

Responsibilities:

1. SEO:

o Conduct keyword research and analysis to identify high-value, relevant keywords for our saree products and services.

o Optimize website content, meta tags, headers, and other on-page elements to improve search engine visibility and rankings.

o Develop and implement a link-building strategy to improve the website’s authority and domain rating.

o Monitor and analyze website performance, rankings, and traffic data using various SEO tools and analytics platforms.

o Stay up-to-date with the latest SEO trends, best practices, and algorithm updates from search engines.

o Knowledge in Shopify-website optimization.

2. SEM:

o Plan, execute, and manage PPC campaigns across various search engines (Google Ads, Meta Ads, etc.) to drive targeted traffic and conversions.

o Conduct keyword research and bid management to optimize campaign performance and achieve maximum return on investment (ROI).

o Develop and test ad copy, landing pages, and other campaign elements to improve click-through rates (CTR) and conversion rates.

o Analyze campaign performance data and provide regular reports with insights and recommendations for optimization.

o Stay informed about industry best practices, updates, and new features related to PPC advertising platforms.

Qualifications:

· Bachelor’s degree in Marketing, Advertising, or a related field (preferred).

· Minimum of 2-3 years of hands-on experience in SEO and SEM/PPC advertising.

· Strong understanding of search engine algorithms, ranking factors, and best practices for on-page and off-page optimization.

· Proficiency in using SEO tools (e.g., Google Search Console, SEMrush, etc) and web analytics platforms (e.g., Google Analytics).

· Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

· Knowledge of HTML, CSS, and other web technologies is a plus.

· Strong written and verbal communication skills.

· Ability to work collaboratively with cross-functional teams, including marketing, design, and development.”